Getting insurance leads can be done in several ways depending on the city or town you are targeting. There are three basic ways of getting insurance leads and they are through regular mail, advertising agents such as, Yellow Pages and the Internet, which should never be neglected; if you are targeting a small town or village regular mail may produce the best results because people lead a quieter life and most of them take the time to indulge in promotional mail. However, if you are targeting larger cities Yellow Pages and Internet remain the best approach.